Business Partnerships Manager

We have an exciting new role at Unmasked Mental Health which will help support the development of our low cost employer services to businesses across the UK whislt supporting improved mental wellbeing in both businesses and the wider community.

The Business Partnerships Manager is responsible for developing relationships with employers and supporting them to enhance their mental well-being provision for their employee through Unmasked Mental Health’s low-cost employer support services.

The postholder will proactively engage business owners, HR professionals and other decision-makers to understand their workforce needs and recommend appropriate services. They will manage the process from initial introduction through to service provision and identifying opportunities for ongoing partnerships.

Key Responsibilities:

Business development

• Identify and approach prospective employer clients, prioritising the business communities of Calderdale, West Yorkshire and Lancashire while developing wider relationships across the UK.
• Generate new engagement through proactive telephone calls, emails, business visits, networking, referrals and targeted campaigns
• Arrange meetings with business owners, HR teams and other decision makers to understand their workplace mental health needs
• Promote our low cost employer-referred counselling, Employee Support Line subscriptions and mental health training.
• Prepare clear proposals and quotations using agreed pricing and terms
• Follow up enquiries consistently, address questions and ensure support is provided before or at the point of need.
• Take ownership of an relationships and progressing enquiries from initial contact to confirmed solutions

Employer relationships and account development

• Build strong, professional relationships with new and existing employer clients
• Work with colleagues to ensure a smooth introduction to services once an employer is onboarded
• Maintain regular contact with employers, gather feedback and identify changing needs
• Manage wider partnership opportunities with businesses
• Resolve commercial queries promptly, referring clinical and service delivery matters to the appropriate colleague
• Encourage referrals and introductions from existing business partners

Service promotion and community engagement

• Clearly explain the scope, benefits and pricing of the charity’s low-cost employer support services, including any applicable subsidies
• Help employers understand how counselling, the Employee Support Line and training can support their workforce
• Represent Unmasked Mental Health at business networking meetings, employer events, exhibitions and local forums
• Develop relationships with business networks, HR professionals and other organisations that can introduce prospective clients
• Work with marketing colleagues to develop campaigns, presentations and materials that generate enquiries
• Communicate the wider community impact of purchasing services from Unmasked Mental Health

Internal collaboration and service coordination

• Work closely with counselling, training, administration and marketing colleagues to support effective delivery of employer partnerships
• Check service capacity and delivery arrangements before making commitments to employers
• Provide colleagues with accurate information about agreed services, employer expectations and relevant timescales
• Share employer feedback and market insights to help improve services and identify opportunities for growth
• Maintain clear boundaries between commercial relationship management and clinical decision-making

Reporting and administration

• Maintain accurate, current records of contacts, meetings, proposals, agreements and follow-up actions on the charity’s CRM
• Provide regular reports on business development activity, sales performance, expected income and progress against targets
• Monitor conversion rates, renewals and repeat business, identifying opportunities to improve results
• Work within agreed pricing and contract approval arrangements
• Coordinate with administration and finance colleagues to ensure agreements and billing information are recorded accurately

Professional responsibilities

• Represent Unmasked Mental Health professionally and uphold its values
• Follow the charity’s safeguarding, confidentiality, data protection and other relevant policies
• Respect the confidentiality of employees accessing support and ensure employer communications follow agreed procedures
• Undertake relevant training and participate in supervision, team meetings and performance reviews
• Carry out other reasonable duties consistent with the purpose and level of the role

Essential experience and skills

• Experience in business development, sales or a commercially accountable partnerships role
• A demonstrable record of winning new business and achieving sales or income targets
• Confidence in proactively approaching businesses and securing meetings with decision makers
• Experience managing opportunities from initial contact through to a confirmed purchase or agreement
• Strong communication, presentation and relationship-building skills
• Ability to understand an employer’s needs and recommend appropriate services
• Confidence preparing proposals, discussing pricing and securing purchasing decisions
• Strong organisational skills, including consistent follow-up and accurate CRM record-keeping
• Ability to work independently, prioritise activity and take responsibility for results
• Resilience/persistence when managing objections, unsuccessful approaches/longer decision making processes
• Empathy, professional judgement and commitment to the charity’s purpose
• A full, clean driving licence and access to a car for business travel
• Ability to meet the role’s Halifax office attendance and travel requirements

Desirable experience and knowledge

• Experience selling services to employers, particularly counselling, training, HR or employee wellbeing services
• Existing relationships within the Calderdale, West Yorkshire or Lancashire business communities
• Experience managing subscriptions, recurring service agreements and renewals
• Understanding of workplace mental health and the challenges facing employers
• Experience working within a charity or social enterprise in a community engagement role

This is a Halifax-based role. When not attending external meetings or business events, the postholder will be expected to spend approximately 50% of their working time in the office with the team.

The role covers the UK, with a particular focus on Calderdale, West Yorkshire and Lancashire. Regular travel to employer meetings, networking opportunities and business events will be required, with occasional travel further afield.

Salary is £35,000 per annum with a performance related bonus which will be discussed at interview. Role is 37.5 hours a week.

To apply for this role, please send a copy of your cv with covering letter to Mel Stead, CEO at m.stead@unmaskedmentalhealth.co.uk

Closing date for Applications is Monday 7th November at 5pm.